Ask about our New Free Terminal Placement Program.
Zero Processing Fees, Same as Cash!
Introducing our Dual Pricing Program – the ultimate solution empowering merchants to efficiently manage their credit card processing fees.
By leveraging our Dual Pricing Program, you can potentially slash your credit card fees by up to 100%. We recognize that credit card processing fees pose a substantial expense for merchants, and our program is designed to ease this burden while affording you greater control over your profits. Seize the opportunity today and harness our innovative solution to optimize your business's profitability.
Dual Pricing Cost Savings Example
Is Traditional Cost Plus Pricing or the NEW Dual Pricing Program Right For Your Business?
Q&A About the NEW Visa approved Dual-pricing
What is Dual Pricing With Non-Cash Adjustment Program?
The Dual Pricing Program allows you as a merchant to offset up to 100% of your merchant services fees, while having the control to remove the fee from the customers transaction and absorb that fee at the end of the month. It is now the only Visa approved method of transferring the fees charged for the convenience of your customers to not carry enough cash with them to shop with you.
How does it work?
Your posted prices for items will be adjusted up to the the card price. Any customer paying with a card will have a small fee added to all of their transactions, unless they pay with cash.
How much does it cost?
There are no extra fees for you as a merchant! In fact, you will be provided with tremendous savings. Your savings are easy to calculate; if you paid $2,500 last month you will save up to $2,500 each month!
How is this different from a Surcharge?
A surcharge is when the merchant increases the price for credit card transaction only. A cash discount is when a merchant provides a lower cost for cash prices, with the posted prices being cash. Although seemingly similar; The surcharge program which only applies to credit cards, NOT debit cards now has a cap that Visa set as a max of 3.00% as of April 2023 which depending on your business type and transaction amounts may not cover your actual monthly cost. So this option is not available in every state.
Can’t I just do it myself?
The card associations have strict guidelines on how a cash discount program must be implemented. 1.) Correct signage must be posted. 2.) The amount of the added service fee must be displayed on the receipt. 3.) Visa may fine your business if not implemented correctly. More importantly this would increase your taxable sales, when you're trying to cover all the fees through the merchant account saving you time, money and compliance efforts. Visa can asses a fine to you up to $5,000 for be non-compliant for doing this.
What do I need to do?
To be implemented correctly, you need to use the proper equipment that allows the customer to tap, dip or swipe their credit card or smart phone. Visa does NOT want signage posted nor do they want any verbiage on your receipt showing discrimination between card and cash payments. We make this very simple, our technology will add the required line item showing the approved total on the customers’ receipt.
Won’t customers dislike the idea of an added fee?
The most recent survey showed that less that 1% care about the fee as they understand changes in our economy affects business owners the most. And with ever rising costs for everything in our economy since COVID, more businesses are implementing these programs to be able to stay in business and stay competitive. You can always remove the fee with a passcode and absorb the fee for special customers.
What if it isn’t for me after a while?
No problem! We still have you covered! If the program isn’t for you we will change it to a traditional cost plus merchant services account. After doing this you will be back paying 100% of the monthly fees, but don't worry with our competitive Cost Plus Pricing you will still be saving lots of money every month!
